CLAIM releases its second policy brief: Public perceptions of plastic litter across European regions

CLAIM releases its second policy brief: Public perceptions of plastic litter across European regions

Plastic pollution in our oceans and seas is threatening marine and coastal ecosystems and the services they provide, particularly tourism, recreation, and fisheries. The prevention and management of marine plastic litter (MPL) necessitates public engagement and behavioural change, which can be achieved through targeted communications, targeted information distribution, and more effective participatory decision-making.

To address the current plastic pollution issues and influence the policy and decision-making actions, CLAIM published its second policy brief called “Public perceptions of plastic litter across European regions: Insight from the CLAIM project,” which is based on a public survey, conducted amongst more than one thousand participants from eight European countries.

Understanding public perception is essential for enforcing existing regional and European laws and regulations, as well as developing new initiatives and policy tools at national and local levels that result in the desired social and behavioural change.

In an effort to encourage more public engagement, support for policy action such as the ban on single-use plastics, and behavioural change in continued plastics use, CLAIM proposes the following policy recommendations:

  1. Increase coordinated efforts to reduce MPL at the local, regional, and European scale by DGs, regional sea conventions, ministries, municipalities and private actors, among others, and require this coordination in relevant EU legislation and strategies, such as the EU’s plastics strategy, EU Marine Strategy Framework Directive and Single-Use Plastic Directive;
  2. Introduce more proactive national public awareness-raising and engagement programmes that highlight the important role citizens play in reducing marine litter;
  3. Develop multi-generational public education programmes at national level to increase public awareness and understanding of the need to increase the recyclability of various plastic types in a circular economy;
  4. Promote and continue the development of extended producer responsibility (EPR) measures.


This policy brief is based on Deliverable 5.3 under the CLAIM project by Roy Brouwer , Hanna Dijkstra , Sem Duijndam, Pieter van Beukering, Lotte van Oosterhout from VUA and Salma Khedr, Ikechukwu C. Okoli, Katrin Rehdanz, Jana Stöver from CAU.

If you are interested in learning about the other CLAIM-derived recommendations, you can access our policy brief collection here.

Category: CLAIM news, News